Browsing the Inbox
It’s a very exciting time to be an email designer and developer. The advent of the smartphone, and its native email client support for properties within the latest CSS specifications and revisions, has enabled us to deliver email experiences into our subscribers’ inboxes only previously possible within a browser. And, with the partnership between Microsoft and Litmus announced last year, and Gmail announcing and documenting support for internal CSS style sheets, we’re going to be able to achieve that more efficiently and more effectively than ever before.
This explosion of the smartphone market, however, that has brought about so many opportunities, has also brought with it, its own challenges, particularly when it comes to rendering emails consistently across so many devices, operating systems, email clients and webmail clients. In fact, in a recent blog post published by Litmus, they stated that every email sent by a marketer has the potential of being rendered in 15,000 ways!
In this talk, I’ll look to navigate through those 15,000 potential renderings, starting with formulating a design and development strategy based on subscriber email and webmail client usage. I’ll take a brief look at what is and isn’t supported by the market leading email and webmail clients, and how to use that insight to deliver accessible, interactive and engaging email experiences into the inbox.
A bit about Paul
Paul Airy is a specialist, and thought leader, in email design and development. His focus is, and always has been on putting the subscriber first, ensuring that they always enjoy a great experience in their inbox, which has greatly influenced his focus on HTML typography and in recent years, accessibility.
Last year, he published his first book, A Type of Email, a handbook for working with HTML typography in email, which has been received well within the industry, cited as ‘About the clearest, most tangibly applied set of guidelines we’ve seen regarding HTML typography in emails’ by Really Good Emails and ‘The best practices to follow for HTML typography’ by Litmus. He also publishes an email newsletter, Type E:, which has covered a number of topics, including mobile, web fonts and accessibility, and has had an article published in net magazine, entitled Master HTML Typography in Email.
Paul has delivered talks on the subject of HTML Typography in Email at the Email Design Conference, Boston, 2014, and the Email Design Conference, London, 2015, both hosted by Litmus, The Email Innovations Summit, London, 2016 and a workshop at the Email Innovations Summit, Las Vegas, 2017.
Paul on the web
Don't miss out. Come see Paul Airy and other inspiring speakers at Source Up! 2017.
Early Bird tickets (10% off) start at R 5,850 (~USD 450) to learn from the world's leading front-end design experts in Johannesburg, South Africa.
Other great folks speaking at Source Up!